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Online Advertising can be a highly effective method of brand-building and
further increasing targeted traffic to your Web site.
MultiMedia provides a comprehensive campaign management service that encompasses
the following:
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Media research
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Media planning
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Design and production of banner creatives
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Media buying and placement
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Placement validation
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Performance analysis and reporting
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Campaign optimization
Depending on the objectives and scope of a given
campaign, CPM (cost per thousand impressions), CPC (cost per click) and Content
Sponsorship models may be utilized.
The management of an advertising campaign
involves a two-stage process:
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Campaign Preparation: Media research, media
planning and production of initial banner creatives.
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Campaign Implementation: Media buying and
placement, validation, performance analysis and optimization (closing the
loop with media planning in an on-going cycle).
The design and production of banner creatives are charged separately.
Internet Classified Ads
Classified Ad Sites on the Internet are very similar to Newspaper
Classifieds. Some sites offer free listings while others will charge a fee for a
specific time period. In either case you need to enter and submit the ad
information.
The response mechanism normally used for your ad is an E-mail address but a
normal mail address or your web site address may be used.
Some of the sites are general sites with indexes of their own for classifying
the ads. Other sites specialize in one area or product line.
There are many Web Sites on which you may list your advertisement. Any search
engine will present the addresses of several hundred when you search using the
keyword of "classified" or "classifieds".
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