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Content
Content is the fuel that drives the lonely web surfer. The various products
available on the web may get a surfer occasionally, but what keeps so
many people staring glassy eyed at their computer screens into the wee
hours of the morning is the vast content available on the web.
If you gear your site to simply sell your product and do nothing else,
chances are you probably won't sell anything. Why? Because nobody
will go there unless they are looking specifically for your product and
they just so happen to find it via a search engine (See "Search Engine
Tactics" available for free at the
Internet Marketing Library).
If you offer content, however, people will come to your site for it and will
come back for more.
Once again, the only limits here are your limitations. What type of
special knowledge do you have the people will want? If you don't think
that you can create some quality content on your own (not likely if you
just think about it), then why don't you try to offer content from some
important figure in your field? In return you can give them a back-link to
their website from the article/column. Most people will jump at the
opportunity to have their ideas printed somewhere else. It's a win/win
situation. You benefit by adding draw to your site and they benefit from
the increased exposure.
I did this for Hot Rod Your Head and it's now a huge success. I have
several well-known authors writing columns for the site.
So am I something special? Well, no! I just had the cajones needed to
approach these people. That's all it takes.
Handling yourself professionally and courteously helps a bit, too, of
course.
I linked this site into another site I run, Potentools.com. Potentools is
purely commerce. A shopping mall and nothing more. But the number of
hits I get as a result of the content at Hot Rod Your Head makes it a
pretty successful online mall.
If you still don't have any ideas, just look around at some other websites
and see what they are doing. You need to be original, of course, but this
should help you get some ideas.
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